Social Media Marketing
Starbucks is continually coming out with new drinks and products and does an excellent job staying up to date on their social media posts. They post either a picture or a video almost daily so that customers are aware of what promotions are going on and what drinks are trending. This works so well for them because it encourages costumers to come in and try new things and gets them excited for new products that are coming out. It also allows customers to propose questions and Starbucks will answer back and they will even include links to the Starbucks website.